I believe that car data should belong to the car owner. It’s my car, so it should be my data. I should know what data is being collected, have full access to it – and it should be up to me to decide where my car sends that data and how it’s used.
Your car generates and transmits an enormous amount of information, from your car’s current condition to your driving behavior. This data offers great benefits to you as a car owner — but only if you know what is being collected and can decide what to do with it.
Automakers can. But you can’t. Right now, the information your car collects is automatically sent back to automakers and more expensive dealer higher-priced dealer service departments. Car owners and independent repair shops are left in the dark.
Since vehicle manufacturers are the only ones with access to car data, they decide how to use this information. This means car owners often get steered toward more expensive dealer repair options. We believe that needs to change. It’s your car data – so shouldn’t it be your choice what to do with it?
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The Your Car. Your Data. Your Choice. campaign represents the interests of individual car owners and the independent repair shops and auto parts stores that serve them. We believe car owners should have the right to access and control their own vehicle data. We’re fighting to put car data back where it belongs – in the hands of car owners.