Your Car. Your Data. Your Choice.™ is an Auto Care Association and Automotive Aftermarket Suppliers Association (AASA) education initiative created to engage car owners, policymakers and other stakeholders on car data – what is it, why it matters and its implications for consumer choice.


We believe car owners should have the right to directly access and control their car data. We’re fighting to put car data back where it belongs – in the hands of car owners.



Car Data in the News

“Statement on Right to Repair”

Your Car. Your Data. Your Choice. | November 19, 2019

“Your Car Knows When You Gain Weight”

The New York Times | May 20, 2019

“Your car is watching you. Who owns the data?”

CQ Roll Call | April 9, 2019

What does your car know about you? More than you might think.

NBC News | June 16, 2019

For media inquiries, email:

The Australian Automotive Aftermarket Association | October 29, 2019

“It’s Your iPhone. Why Can’t You Fix It Yourself?”

The New York Times | April 6, 2019