Your Car. Your Data. Your Choice. is an Auto Care Association education initiative created to engage car owners, policymakers and other stakeholders on car data – what is it, why it matters and its implications for consumer choice.


We believe car owners should have the right to directly access and control their car data. We’re fighting to put car data back where it belongs – in the hands of car owners.



Car Data in the News

“Your Car Knows When You Gain Weight”

The New York Times | May 20, 2019

“Your car is watching you. Who owns the data?”

CQ Roll Call | April 9, 2019

What does your car know about you? More than you might think.

NBC News | June 16, 2019

“Who Owns the Data Your Car Collects?”

Consumer Reports | May 2, 2018

For media inquiries, email:

“It’s Your iPhone. Why Can’t You Fix It Yourself?”

The New York Times | April 6, 2019