Your Car. Your Data. Your Choice.™ is an Auto Care Association and Automotive Aftermarket Suppliers Association (AASA) education initiative created to engage car owners, policymakers and other stakeholders on car data – what is it, why it matters and its implications for consumer choice.

We believe car owners should have the right to directly access and control their car data. We’re fighting to put car data back where it belongs – in the hands of car owners.