Your Car. Your Data. Your Choice.™ is an Auto Care Association and Automotive Aftermarket Suppliers Association (AASA) education initiative created to engage car owners, policymakers and other stakeholders on car data – what is it, why it matters and its implications for consumer choice.


We believe car owners should have the right to directly access and control their car data. We’re fighting to put car data back where it belongs – in the hands of car owners.



Cybersecurity and the Connected Car: Challenges and Opportunities

Event Recap

Watch our panel experts discuss car data access and control, and the aftermarket’s role in protecting consumer choice. Join the online conversation using #YourCarYourData.

The cars we drive collect vast amounts of data—and you, as a driver, should have a say in where that data goes.


On Wednesday, November 6, 2019, Your Car. Your Data. Your Choice. presented a panel discussion on “Cybersecurity and the Connected Car” during AAPEX 2019 in Las Vegas, NV, and featured the following subject matter experts as panelists:


      • Chris Blalock, director of product management, Dorman Products;
      • Jim Dykstra, CEO, Dytech Auto Group;
      • Daniel Massey, PhD, director of technology, cybersecurity and policy program, University of Colorado Boulder; and
      • Clay Millican, driver of the Parts Plus Top Fuel Dragster.


Kimberly Bottom, business development lead and reporter for CNTV, guided the 48-minute conversation. Much of the dialogue focused on the current car data landscape within the auto industry, the steps needed to ensure a level playing field and a healthy aftermarket ecosystem and what consumers can do to demand access to and control of their car data.


After the panel discussion, audience members ventured downstairs to Sands Expo’s lower lobby, where Clay Millican signed autographs next to his Your Car. Your Data.-branded dragster and talked with fans about their rights as car owners.

Notable quotes from the discussion:

  • “We need an open playing field for innovation.” – Jim Dykstra, Dytech Auto Group
  • “We don’t know where the collected vehicle will go specifically, but we know it’s going to collect more and more data. The more we can maintain access to the data, the better.” – Daniel Massey, University of Colorado Boulder
  • “You car time is your private time. I love driving up and down the road…and don’t necessarily want someone knowing I’m about to stop and get a cheeseburger.” – Clay Millican, NHRA


Kimberly Bottom

Business development lead at CNTV

When Ms. Bottom joined the broadcast team at an Orlando newsroom, she only expected it to be a temporary stop. Five years later, she had succeeded at every broadcast role at the station, won an Associated Press award for best newscast in a large market and was producing the weekday 6 p.m. show. Kimberly joined the CNTV team in January of 2015.


Chris Blalock

Director of product management, Dorman Products

Mr. Blalock’s 12+ years at Dorman are marked by successes that include significant contributions to Dorman’s First to the Aftermarket strategy, leading Dorman’s early growth in Remanufactured products, initiating the organization’s OES business and seeing it become a stand-alone business unit, and establishing Dorman Products’ offshore team of software and electronic design engineers.

Jim Dykstra

CEO, Dytech Auto Group

Mr. Dykstra is a 25-year veteran of the automotive services industry, and owns and operates multiple automotive service facilities in West Michigan. He also serves as vice president of business development and strategy for CarMD where he oversees B2B business solutions, including CarMD PRO SCAN, a turnkey automotive aftermarket business solution designed for repair shops.

Daniel Massey

Director of Technology, Cybersecurity and Policy (TCP), University of Colorado Boulder

Dr. Massey is part of the Neutral Vehicle Consortium that is developing secure interoperable standards for vehicular data. Prior to joining CU Boulder, Dr. Massey was a program manager in the Cyber Security Division, Science and Technology Directorate, U.S. Department of Homeland Security (DHS). While at DHS, he developed and managed the Cyber Physical Systems (CPSSEC) program that focused on cyber security for automobiles and other systems that combine the cyber and physical worlds.

Clay Millican

Driver of the Parts Plus Top Fuel Dragster

Mr. Millican, driver of the Parts Plus dragster, is a six-time Top Fuel World Champion and is currently third in Top Fuel class of the NHRA Mello Yellow Drag Racing Series. In June, Your. Car. Your Data. Your Choice. partnered with Millican as co-primary sponsor of his dragster for the NHRA Thunder Valley Nationals in Bristol, Tenn.