Drivers are unwittingly generating a revenue stream for car manufacturers every time we get behind the wheel. We generate vast amounts of data from driver behavior to GPS location that could be sold to third parties or used to sell drivers additional services.
When used responsibly, our car data can generate personalized services catered to our needs and improve products. But we want to be the ultimate decision-makers when it comes to what data is collected from us and who that data is shared with.
The data collected from our cars is valuable. It can allow a driver’s trusted neighborhood mechanic to remotely diagnose our car trouble and have a repair part ready and waiting, which can save time and money. But car manufacturers are creating a data monopoly that is set to decrease competition and increase costs for consumers. Drivers demand our data benefits us.